How 2 Franchise discusses our new CRM system.
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Franchisee Recruitment - Learn More
“We can sell and promote your franchise on a commission basis. We are happy to operate on a results only basis 10% – 20% of the franchise fee. 20% for leads we generate ourselves or 10% for leads you generate and pass to us.”
We promote our franchises in a variety of ways in order to recruit franchisees. Generally these days we avoid press advertising due to value for money. Below are the main forms we use.
We attend several domestic and international franchise exhibitions every year, exhibiting our own stand with opportunities for our clients to join us and attend or allow us to market their franchises.
Pay Per Click Marketing can be very effective tool. Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked”. We invest highly in Google AdWords to drive traffic to our directories where information on the franchises we are marketing is located.
Including our own 3, there are a growing number of websites used for the recruitment of franchisees. We market franchises heavily online to generate leads.
We have a database of over 200,000 potential franchisees. This is made up from data we have collected through our websites and other marketing activities, mixed with data we have acquired over the years. Its regularly cleaned and regulated with easy opt-outs etc. We market franchise opportunities effectively through email to this database and generate leads.
Our Management service means you will be working very closely with us selecting franchisees so you need to ensure that the selection process is one based on quality. In a number of cases it may be best for the selection process and the relationship to be directly between you and each prospective franchisee. We approach this area with ethics and standards as a priority.
It’s vital that we improve the attractiveness of your franchise offer, utilising our deep technical knowledge, industry experience and data gained from working with many leading franchisors, we analyse your franchise offer, network, competitive landscape, and the recruitment strategy to identify the factors limiting expansion of the franchise business to identify opportunities for improvement in your franchise marketing and recruitment strategy.
The process you use to recruit franchisees into your network is a critical component in the growth of any franchise network. Our franchising team will help you design and develop a process to recruit franchisees into your network. We provide guidance and support to enable you to recruit quality franchisees, balancing your commercial objectives.
We have also developed a wide range of practical systems and services covering all areas of franchising in which a business may require Franchising Consultancy to design & implement for them, depending on where they are in their franchise lifecycle. Listed below are just some of the areas which we can also offer Franchise Consultancy services to cover:
- Concept formulation and refinement
- Franchise feasibility studies
- Financial Analysis
- Franchise strategy plan
- Prospectus Design & Production
- Franchise Agreement & Implementation
- Demographic Franchising territories in over 4o countries
- Franchise Marketing & Exhibitions
- Public Relations
- Marketing and communications materials
- Operations manuals
- Training programmes
- Master Franchisee Recruitment
- Master Franchise lead generation
- Franchise brochures
- Online promotion and marketing of your business
- Website Design & Developments (refinement of existing website &/or complete re-design)
“It’s all about franchise sales.”
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Marketing Options For Franchisors
The Normal Franchise Recruitment Mechanisms Open To You Are: Franchise Exhibitions Can be very expensive and you have to be careful to avoid those where your reputation could be spoiled by association with bad franchised businesses, but more likely very poorly attended and the cost doesn’t weigh up.
Franchise Exhibitions
These can be very expensive and you have to be careful to avoid those where your reputation could be spoiled by association with bad franchised businesses, but more likely very poorly attended and the cost doesn’t weigh up.
Newspaper Advertising
Some national newspapers have developed an active franchise market, this used to be our main activity now we rarely use them Trade Magazines – There are four franchise magazines, two of which are available through newsagents – their support can be important as they can call cut deals, but this isn’t a method we use or recommend.
Franchise Websites
Including our own 3, there are a growing number of websites used for the recruitment of franchisees. Take your time to review these as the quality of the advice that sits alongside any advertising can vary hugely. www.franchisedirect.com seems to be number 1.
Franchise Centres and Brokers such as How2franchise
Marketing can be very effective tool. Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.
Pay Per Click Google
Who offer specialist advice on profiling the best candidates for your business and these can be very helpful. You may be able to use the experience of Business Brokers and Transfer Agents and you also have others so called specialist Franchisee Recruitment Consultants.
Our Management service means you will be working very closely with us selecting franchisees so you need to ensure that the selection process is one based on quality. In a number of cases it may be best for the selection process and the relationship to be directly between you and each prospective franchisee. We approach this area with ethics and standards as a priority.
It’s vital that we improve the attractiveness of your franchise offer, utilising our deep technical knowledge, industry experience and data gained from working with many leading franchisors, we analyse your franchise offer, network, competitive landscape, and the recruitment strategy to identify the factors limiting expansion of the franchise business to identify opportunities for improvement in your franchise marketing and recruitment strategy.
The process you use to recruit franchisees into your network is a critical component in the growth of any franchise network. Our franchising team lead by Stewart will help you design and develop a process to recruit franchisees into your network. We provide guidance and support to enable you to recruit quality franchisees, balancing your commercial objectives. We can then assist you to launch your franchise.
How 2 Franchise Franchisor Services
Franchisees celebrate buying a franchise with Rod & Franchisors!
Recruiting franchisees is probably the hardest and most expensive job for franchisors. New franchisors have conversion ratios of serious enquiries to appointment of around 10:1 Established franchisors have a conversion ratio which is often higher than 50:1 sometimes higher than 100:1.
Our new CRM system and the largest data base available to franchisors.
NEW 2015- Our Brand New CRM system
- With 100,000 potential franchisees – with 1,000 added each month
- Commission based telephone follow up service, this linked to a commission package
- Account or Franchise Manager
- £100 per 100,000 E- mail shot (contract price)
- Plus access to our CRM system and the leads we generate,
- Including the cost of artwork
Converting potential franchisees leads into sales leads is vital for us too and we now have a brand new CRM system assisting us in chasing up leads more comprehensively and effectively. H2F has developed an effective lead follow-up process and it is important for you to first understand what a potential franchisee lead is. The lead will have a set of simple questions they want to ask which are normally the following:
- What does your franchise do?
- How does it do it?
- What does it cost?
- What’s in it for me?
The first Franchisor with the answers wins!
Want to know more?
If you want to find out about our Franchise my Business services, or if you would like a free review of your business without cost or obligation, contact us today.